Window Copper Latching Trigger
Window Copper Latching Trigger After more than 20 years of development, China's washing machine industry has become a more mature industry. Compared with other home appliances, this industry is in a relatively stable and advantageous environment. From January to December 2006, the cumulative...
Window Copper Latching Trigger
After more than 20 years of development, China's washing machine industry has become a more mature industry. Compared with other home appliances, this industry is in a relatively stable and advantageous environment.
From January to December 2006, the cumulative output of household washing machines nationwide was 29,384,944.62 units, an increase of 15.93% compared with the same period in 2005. From January to December of 2007, China's washing machine enterprises continued to maintain a stable growth momentum. The cumulative output of domestic household washing machines was 34,814,413 units, an increase of 13.93% compared with the same period in 2006. In 2008, the total domestic household washing machine market is expected to exceed 18 million units. It grew by about 9% year-on-year.
While the Chinese washing machine industry is developing, some problems are also emerging. In particular, the washing machine industry's normative standards are not perfect, the research and development capabilities are weak, the market cultivation ability is poor, and the safety and health problems are serious, which restricts the further development of the industry and the improvement of quality.
Therefore, Chinese washing machine enterprises must seize the new development situation, increase scientific and technological innovation, pay attention to water saving and energy saving, improve technical content, strengthen after-sales service level, create an effective promotion strategy, and make unified planning for the national standards of the washing machine industry. In an invincible position in the new situation.
Nowadays, the double pressure of rising prices of steel, copper, aluminum and resin raw materials and the decline in product prices are facing challenges in the domestic washing machine market, and technological competition has gradually become an important force driving market development. The sharp drop in the price of high-end drum washing machines is the main driving force for the growth of the washing machine market. The improvement of environmental awareness such as water conservation and energy conservation is an important factor for consumers to update their washing machines and become an important growth point.
The teachers of Chinese washing machine manufacturers are all multinational corporations. For example, Ariston and Lieheer of the year, technology and production lines came to China with the establishment of foreign masters. However, the foreign masters lost more than half of the competition in the first round of washing machine market. What are the reasons?
The first is the lack of technology investment in the Chinese market. Foreign brands are not lacking in technology, and what is lacking is understanding of the Chinese market. Most foreign brands have production bases in China, but they do not set up R&D centers in China. Naturally, they will not actively launch products that are particularly suitable for the individual needs of Chinese people. The first factor that Chinese consumers consider when buying a washing machine is price (30%), followed by popularity (23%) and quality (20%).
The second reason is that the management model is not localized. This can be seen from the Whirlpool joint venture Narcissus, the failure of the snowflake and the Maytag defeat of Rongshida. China is still a developing country, eager for advanced ideas, but also has a digestive process. Since the beginning of 2003, foreign brands have renewed their efforts. They have chosen a good offensive opportunity--domestic brands have been dragged down by years of price wars, blindly pursuing quantitative expansion, and facing market failure due to concentrated product costs. The foreign brand's offensive means has also become very Chinese, and the price show is well-versed.
Price is just a means of cutting in, and there are other ways to maintain or expand market share over the long term. The current popular means for foreign brands is to shorten the product life cycle and increase the value of single items and profits of new products. They change the order in which products are placed on the global market, further reducing the time lag between Chinese and European and American markets. After that, multinational corporations also implemented the “globalization + localization” research and development in a timely manner, which not only made the products more suitable for the needs of local people, but also enabled the foreign brands to continue to maintain the leading edge of technology. After the Panasonic R&D center moved to Hangzhou, the annual elimination rate of its products increased from 50% in the past to 90% in 2004, and it achieved global simultaneous listing.